Newspapers: Between a Rock and Extra Expensive Paper
The Newspaper industry can’t seem to catch a break. Amidst a financial crisis and plummeting ad sales and what feels like endless layoffs comes word that newsprint will cost more! Well European newsprint, that is, North American newsprint costs have already risen 33% this year, but the lack of demand (those Internets!) has up till now been offset by exporting to Europe and now it looks like that is about to end.
North American producers have suffered even more from falling demand, as the switch to the internet has taken hold faster there, but they have also been quicker to consolidate and cut capacity…North American Newsprint producers…compensated for drops in domestic demand by exporting to western Europe, Latin America and Asia.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in