The Washington Post just unveiled more details about its paywall, but unfortunately, it doesn’t matter. Paywalls or not, a report from PriceWaterHouseCoopers says newspaper revenue is going to keep declining, through at least 2017.
It’s the same problem that has been around for years: Digital as sales will increase, but not enough to offset the loss of print ad sales. Ad Age reports that between this year and 2017, digital ads are expected to grow by a little under 10 percent. However, print ads are predicted to plummet during that same time, by about eight percent.
“There are some very positive signs about the resilience of the industry, but a lot of that lost revenue won’t necessarily come back,” Greg Boyer, of PricewaterhouseCoopers, told Ad Age.