This newspaper dress contest was too fun not to pass on.
When I was in high school (which wasn’t that long ago, eh hem, a decade), I remember some kids entering a contest for designing and wearing duct tape prom attire. This takes it to a whole other, way more awesome level.
The Detroit Free Press encouraged local students to design prom dresses made from newspapers for the chance to win $500. And what the local girls came up with is nothing short of awesome.
Users can select their favorite dress and rank them to help determine the $500 winner.
This is a great example of a way for a newspaper to engage its readership — especially its young readers — and promote the print product in a creative way. They tie it together nicely with the smooth voting/ranking mechanism and online contest. Innovative and fun for participants and other readers.