We feel like we should just start scheduling these “newspaper ad spend declines again” posts for the end of every quarter. This time, ad spending declined seven percent in 2Q, says Marketwatch. This marks the 20th straight quarter that it has declined, dating back to 2006.
However, there is a slightly bright note: Online ad spending increased eight percent, up to about $803 million. Also, online advertising represented 14 percent of all ad dollars in 2Q, and that’s a jump — okay, maybe a hop — up from 12 percent last year.
“This trend cleary demonstrates the progress that newspapers have made, and continue to make, in leveraging their digital platforms,” said John Sturm, the Newspaper Association of America’s President.