Newspaper Ad Sales Drop 5.6%
You could call this bad news, but it’s more expected at this point. Newspaper ad sales declined 5.6 percent in the second quarter compared to the same time last year, according to the Newspaper Association of America report.
Total print and online ad sales fell from $6.82 billion in second quarter of 2009 to $6.44 billion in 2010, during the same period. As the Wall Street Journal points out, this 5.6 percent drop is considerably slower than the past year’s number.
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