NewsFix Soldiers On Despite Low Initial Ratings
“It’s very polarizing,” Gary Jaffe, the “imaginer” who directs the new anchorless newscast on Houston’s KIAH, told the Houston Chronicle. “People seem to really like it or really dislike it.”
For its first 10 shows, the 9pm newscast averaged a .5 Nielsen rating, or a tenth of what top competitor KTRK got on a recent show.
The show seems to have launched mainly on attitude, Chronicle reporter David Barron said. “The attitude is born of adrenaline, optimism and several weeks of rehearsal prior to the anchorless newscast’s March 19 debut, not to mention the bunker mentality of people who know that dozens of their camera-hogging colleagues at other stations are likely rooting for them to fail miserably….Less
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