News Sites to Publish Directly on Facebook

This is going to be interesting.

Several media companies are about to take a big gamble on Facebook. The New York Times, BuzzFeed and National Geographic are all discussing partnerships with Facebook that would have them produce content hosted on the social giant.

The deal would be great for Facebook, but publishers are obviously more wary. Facebook will share revenue with the companies, but the social network would likely keep all ads and most of the data pulled from users’ interactions with the content.

As for media companies that don’t want to partner with Facebook, they could end up being forced into it.

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