News One, TheGrio Join Forces
This week, NBC News (owner of theGrio) and Interactive One (owner of News One) announced a partnership that will form the premier African-American digital news alliance with the widest audience reach in the industry. The partnership went into effect on July 1, 2011, and both companies will leverage content and advertising from both sites to create an extended platform for African-American journalism.
In a quote from NBC News President Steve Capus, “This is a smart play for both sides as we combine the best of these two platforms to enhance African-American journalism.”
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