Jonathan Miller, News Corp.’s Chief Digital Officer, told people gathered at a recent media summit that the company is looking to expand into the social-gaming market. Miller noted that it would not be tied to Myspace, but its own entity:
Social gaming has a business model. People who play FarmVille actually spend real money to buy virtual food or whatever it may be for their pig. Most people don’t but enough do so that it’s a real business.
If News Corp. does enter into this market, it would be wise for Miller and others to avoid any further references to FarmVille. While the game rakes in the cash, it’s widely known to be a complete scam.
However, if FarmVille is obviously a scam and people play it anyway, News Corp. might as well take advantage of their stupidity.