One day after Rupert Murdoch’s number two Chase Carey was quizzed about the mogul’s plans for pay walls and Google, News Corp.’s chief digital officer Jonathan Miller said that the company would be removing its content from Google within a few months.
Speaking before the Monaco Media Forum earlier today, Miller said it would be “months and quarters — not weeks” before News Corp. moved to take its content from Google and similar search engines, but pointed out that the conglomerate could easily survive without the traffic driven to its sites through search:
“The traffic which comes in from Google brings a consumer who more often than not read one article and then leaves the site. That is the least valuable of traffic to us…the economic impact [of not having content indexed by Google] is not as great as you might think. You can survive without it.”
Still, Miller did admit News Corp. couldn’t make the move alone — other media companies would have to follow their lead. “There has to be a resolution for the free versus pay debate otherwise we cannot afford to pay for things like news bureaus in Kabul,” he said.
We haven’t heard of any other companies toying with the idea of removing content from Google News, which claims to drive 100,000 clicks to new sites per minute. If he doesn’t get any co-conspirators, will Murdoch still make the leap?