News Corp. chief digital officer Jon Miller argued that the future of digital media will center around video… and of course that his company was in prime position to take advantage of it.
“I think we are just entering into the real video age now,” Miller said at the NATPE conference in Miami Beach.
NATPE is a conference for television programming executives, with production companies and networks–both domestic and foreign–looking to make deals.
Miller said that research indicates that on the axis of money spent and time sent, print seems to be losing, the web seems to be winning, and television is in a happy place in-between. As a result, he says, print is the medium that needs to adapt most.
“It is pretty likely that is where the money is coming from, which is why we are doing things like what we are doing with the Wall Street Journal,” Miller said.
The Wall Street Journal Project is very highly regarded at News Corp., someone close to the matter says. During business hours, the WSJ has a CNBC-style lineup of business programs, streamed on WSJ.com. The key for the WSJ project is expanding its distribution beyond the newspaper’s website. Our source says that the company has CNBC in its sites, trying to create the next generation of business network, without many of the high costs associated with launching a new TV network.
A major first step happened recently when News Corp. inked a deal with Microsoft to deliver the WSJ video programming to the XBox videogame console. Now viewers can watch WSJ’s programming on their TV set. Our source indicated that the XBox deal was just the first of many for the WSJ web-TV effort.
“Television isn’t a screen, it is content, it goes on any screen,” Miller said. “You have to figure out how to keep that going.”