The biggest indicator that the New York Times‘ dreaded paywall will be a success is how much effort people are making to try and take it down.
Already, a host of methods have been dreamt up to sabotage the paywall. Some involve leaks already in the system. For example, there is the social media “leak” in the paywall that enables people to see Times stories that pop up in Twitter feeds.
Ouch! Considering that, as Benton gleefully reminds us, the Times spent $40-$50 million on the paywall, this is a poor sign that this will be a smooth technological transition. But the fact that there is already a war waging against the paywall is a strong sign of just how much people want to read the Times online.