New York Times Experiments with Trailer for Article [Update]
The New York Times wants you to get excited about an upcoming article titled “The Jockey,” so they’ve put together a trailer for it. The 36-second video doesn’t reveal much about the piece, other than it has something do with a — wait for it… Jockey. And maybe a horse or two.
The piece is penned by Pulitzer Prize winner Barry Bearak, which means it’ll be worth reading. So why do we need a trailer for it? A trailer for an article just seems a bit excessive.
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