The execs at The New York Times are apparently high on one day providing a cheaper subscription. The latest big name to tout the idea was Paul Smurl, vice president of NYTimes.com paid products.
Journalism.UK reports that Smurl told those gathered at the Digital Media Europe conference that the cheaper version could be priced as little as $10 or less. “One of the things we are interested in is an entry-level product, as we’ve only penetrated a portion of users,” explained Smurl.
This is the second time we’ve heard about this low-priced version of the Times. In February, Denise Warren, the Times’ chief advertising officer and general manager of nytimes.com, broached the subject by claiming that the company is testing a cheaper version.
The only catch to this Low! Low! Low! discount price? It wouldn’t be the full Times. It’d be scaled down to several sections, like Theater and Home & Garden. You know, the sections no one reads. Kidding! There is no word on what sections the less expensive Times would include.