New York Times Confirms 'Lower-Priced Paid Product'
Execs at The New York Times have been teasing a new, less-expensive version of the paper for a little over a month now. Today, they confirmed it is indeed coming. Along with a few other things. Other than the cheaper edition, the Times wants to expand its international offerings and video production. It also plans to launch a more expensive subscription.
As we thought, the so-called “lower-priced paid product” from the Times will be scaled down. The Times said this version would “allow access to the Times’s most important and interesting stories in a convenient, media-rich package.”
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