Anyone using Safari on their iPads to read The New York Post is out of luck. The paper now blocks people attempting to view it with that browser, instead directing them to download the app from iTunes. On the right is the image that pops up when readers go to the paper’s website.
According to paidContent, it’s an unprecedented move:
What makes this different from News Corp sibling The Wall Street Journal,The New York Times or other news outlets limiting access to digital content in the hopes of gaining subscription revenue? The NYP literally is blocking the web for a subset of users (usually that’s left to totalitarian regimes), targeting the way someone accesses the web to keep readers out.
We can’t imagine how anyone at the Post thinks this is a good idea. All it will do is make people angry, and then they’ll simply go to another site.
And because we couldn’t resist: MARKETING MAYHEM! iPROBLEM! PRECARIOUS POSITION FOR POST!