New York Observer Shutters Velvet Roper
Velvet Roper, the nightlife site from The New York Observer, is being shut down. According to The New York Post, the soon-to-launch website for Scene magazine — a glossy about where rich people hang out — will replace velvetroper.com. Julie Dannenberg, CEO of Scene, said the magazine is “doing well,” which we assume is the opposite of how Velvet Roper was doing.
Aaron Gell, editor-in-chief of the Observer, sort of confirmed that by telling the Post, “Scene needs an online home, and it became obvious we are just competing with ourselves.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in