New York Magazine Charts the Nikki Finke-Jay Penske Ups, Downs
Among the many fascinating revelations in the New York magazine feature by Benjamin Wallace (pictured) about the evolution of Nikki Finke’s relationship with Jay Penske is the way she helped her PMC boss drive down the acquisition price of Variety, the property that would eventually prove to be their Deadline Hollywood undoing:
Finke says she advised Penske on how to game the bidding by telling friendly reporters the other bidders were overpaying for it, in order to scare them off. Soon after a Los Angeles Times article to this effect was published, Ron Burkle dropped out.
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