When you’re looking for a new job, what tops the list of priorities? Salary? Location? Responsibilities? All of the above?
According to a new OfficeTeam survey, charitable activities rank high on the list in job seekers’ eyes. That is, more than four in 10 professionals surveyed mentioned an organization’s participation in charitable endeavors is at least somewhat a factor in their decision to pursue employment there.
Robert Hosking, executive director at OfficeTeam, explains, “Not all professionals care about working for employers that have philanthropy programs, but many individuals do appreciate companies that share their values and give back to the community.”
He adds, “Corporate philanthropy programs also can be beneficial to companies because they can help in their recruitment and retention efforts.”
From an employer perspective, it sounds like a win-win situation. Not only is it beneficial for goodwill, it’s a no brainer in terms of value added from a recruiting perspective.
It could be as simple as organizing a clothing, toy or food drive or organizing a group of employees to volunteer at a soup kitchen. Other ways to give back include sponsoring or participating in a charity event like a 5k run, as suggested by their press release.
Or companies can always open up their wallets. One way is to donate to causes that are near and dear to employees’ hearts like disaster relief funds whereas another idea is to offer matching gifts program to supplement workers’ contributions.