New Study Casts Doubt On Viability Of Mobile Ads, And By Extension, All Those Mobile Jobs
A new survey conducted by Harris Interactive found that 47 percent of mobile app users click on ads accidentally more often than they do on purpose.
We can understand that. Smartphone screens are not that big and our fingers are not that small and accidents happen.
But if those ad click rates are totally overinflated because a quarter or more of clicks are unintentional, what does that mean for the mobile industry?
By the way, these numbers aren’t just proving some well-worn trope about old technophobes making mistakes on their shiny new devices.
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