When Gary Esolen penned a 25th anniversary piece for New Orleans alt-weekly Gambit in 2006, he harked back to how the name of the outlet was chosen.
Back in those days, it had nothing to do with whether or not a URL was already registered:
We had typesetting equipment on the way, and a space to work in provided on spec by Joe Bernstein, upstairs at his old Spaghetti Factory restaurant. I was living in a loft in the Quarter, and one Saturday we assembled there, knowing it was time to name the baby.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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