Sardar Biglari has only owned Maxim for a little over four months, but he has already made sweeping changes at the magazine. According to The New York Post, president Ben Madden; editor-in-chief Dan Bova; senior VP of digital Bill Shaw; and associate publisher of integrated sales Sean Flanagan have all been cut.
When Biglari purchased the magazine from Alpha Media, he proclaimed that he would be “enthusiastically” revitalizing the brand. We guess those staffers didn’t have the proper level of zeal.
No word on exactly what the future holds for Maxim, but Biglari — a guy who owns the restaurant chains Steak N Shake and Western Sizzlin — did tell the Post that he wanted to make the glossy more upscale. That should be… Interesting.
Madden and Bova both resigned after Biglari bought Maxim in February.