New IDEO Organization Will Use Design to Address Poverty, Assist Non-Profits

Meet IDEO.org, IDEO’s socially minded kid brother. The global design consultancy announced today that it is gearing up to launch this new organization with an eye to “spreading human-centered design throughout the social sector in order to improve the lives of people in low-income communities around the world and focus on challenges related to poverty.” Slated to debut this fall with a bold identity that simultanously evokes rainbows and teamwork, IDEO.org will also partner with fellow orgs (nonprofits and foundations) that have been clamoring for innovative ways to address challenging problems and create tangible impact through design.