New Gap Logo Met with Outrage, General Indignation

In 2007, it was the London 2012 Olympics logo making everyone sick with anger (and epilepsy). 2008 saw the start of people being upset over how much money Pepsi had spent on their new look. Last year, it was minor anger over Ikea‘s switch from Futura to Verdana, and major anger over Tropicana‘s decision to update their brand (which they ultimately scrapped a few weeks later). 2010 was shaping up to not to have any rebranding to universally despise, but just two months shy of leaving us completely free of outrage.

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