New Brand Exec at Cooking Light

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By Felicia Pride Comment

Eileen McCarthy was named executive director of brand insights for Cooking Light and MyRecipes. In this role, McCarthy will be responsible for leveraging consumer, syndicated, and proprietary insights for both brands.

“Eileen brings nearly two decades of experience working on branding and insights to this newly created role on the Cooking Light and MyRecipes marketing team; her knowledge and expertise will be integral in leveraging the brands’ unique positions in the marketplace,” says publisher Karla Partilla.

McCarthy comes to Cooking Light and MyRecipes most recently from Bon Appétit where she was the executive director of marketing & strategic planning for nearly nine years. Prior to that, she held various positions in marketing and research at IncFast CompanyYM and Businessweek.

McCarthy reports to Michelle Lamison, associate publisher, marketing.