Being successful in publishing means finding a need and filling it.
Boston-based literary agency The Strothman Agency is doing just that with their new publicity services offered to clients — and other authors, too. These specialized services, called Epilogue Media, will mix traditional and social media strategies tailored to each particular book and author, and are ideal for journalists-turned-authors.
“Things have been shifting over the past few years,” explained Strothman agent Dan O’Connell, who will be overseeing Epilogue Media. “There are agents that bring on people like me who oversee the publicity efforts of the publishing houses for their clients, but this is sort of a spin-off. Weâ€™re ramping up our promotional abilities for our clients and other clients.”
Epilogue’s services will, of course, be available to Strothman’s clients, which include a number of journalists like Peter Gosselin from the LA Times and former New York Times columnist Anthony Lewis. However, O’Connell’s insight is also being made available to authors outside the agency, although they’ll be looking to help authors who are similar to those represented by the agency, namely journalists, academics and writers of nonfiction and narrative nonfiction.
“We really want to very carefully target clients that will help us play to our strengths,” O’Connell said. “But we have had great success with journalists in the past.”
Epilogue’s services will be available to authors who are not represented by Strothman for a fee, although there will be a sliding price scale based on what services are required — from print media publicity to radio and television to social media marketing. And since O’Connell will be leading Epilogue while still working as an agent full time, the project will only take on about three projects a month, he said.
“We plan to keep the load low so that we can really have an effect,” he said. “We really want to provide our publicity clients with effective representation.”
O’Connell, who manages marketing and publicity for Strothman while also working as an agent, worked in publicity before becoming a literary agent at Houghton Mifflin. He will also be drawing on the expertise of freelance publicists to complete Epilogue projects and give authors the best publicity options.
If you think your upcoming book seems like a perfect fit for Epilogue, submissions can be sent to O’Connell through the website. Just tell him about your project and what sort of publicity services you’ll be looking for.
“Weâ€™re very keen to help journalists help make the connection,” O’Connell said. “A lot of them have friends in the media but they donâ€™t know how to utilize that. We can help.”