In the spirit of Paste magazine, which last month asked readers to donate in order to keep the pub alive, humanitarian magazine NEED has launched a “Screw The Man” campaign, asking readers to subscribe so the magazine can dump its advertising. If the mag can get 25,000 subscribers it can get rid of corporate ads for a year. And for every 5,000 subscribers, a drawing will be held to send one subscriber on a free 10-day expedition to Central America.
So what’s the cost for subscribers? It’s $27 for a one-year sub for the quarterly magazine if you live in the U.S. — $50 if you want to sign up for 2 years.
In a video explaining the campaign, NEED staffers explain that getting rid of advertisers will allow them more freedom to cover the things that are important to them and their readers and help them weather the current economic downturn. Sounds good to us.