Nearly A Fifth Of Companies Don't Allow Their Social Media Pro Vacations

Responding to customers and fans on social media isn’t a 9-5 job. Customer service complaints happen at all hours, and your brand may have fans worldwide who are waking up just as you’re getting dinner.

That’s why making sure a company has a strategy for what happens when their social media point-of-contact takes a vacation. According to a poll by SmartBrief On Social Media, 35 percent of companies don’t have such plans in place, and their social media broadcasts go dark when their staffer’s gone.

Another

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