As their merger with Comcast looms, NBCU continues to concentrate on local initiatives within some of the country’s major markets. Paidcontent.org’s David Kaplan writes that NBCU local will introduce a Twitter-based TV program called The 20 which will showcase tweets from 20 major influencers in each of NBCU’s ten markets with a local television station. NBCU aims to appeal to audiences by providing “local celebrity” Twitter users with a broad platform to discuss local issues including culture, politics, sports as well as dining and fashion preferences.
The 20 will debut in January in New York, San Diego, and Washington, D.C. and will launch in NBCU’s seven other markets throughout the year. Each city’s exclusive list of 20 Twitter stars will change as an individual’s notoriety rises and falls. The program will appear on broadcast, on-air segments and packages, and across additional NBC local media platforms including city-specific web pages.