NBCU Turns To Twitter To Boost Local Appeal With The 20

As their merger with Comcast looms, NBCU continues to concentrate on local initiatives within some of the country’s major markets.  Paidcontent.org’s David Kaplan writes that NBCU local will introduce a Twitter-based TV program called The 20 which will showcase tweets from 20 major influencers in each of NBCU’s ten markets with a local television station.  NBCU aims to appeal to audiences by providing “local celebrity” Twitter users with a broad platform to discuss local issues including culture, politics, sports as well as dining and fashion preferences.