NBCU Exec: It's As Bad As It's Gonna Get
NBCU CEO Jeff Zucker at the All Things Digital conference in San Diego today: “We have bottomed out.” He says broadcasters may post better-than-expected sales for the upcoming season.
Not time to start celebrating just yet: analysts project broadcast network ads will fall another 10 percent this year to $12.8 billion, while cable advertising will drop 3 percent to $20.9 billion.
Zucker also spoke about some of the issues broadcasters face, that we’ve all heard before: for example, networks don’t make as much money off reruns anymore because the shows are now available online.
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