NBC To Partner With YouTube
After months of trying to steer online video fans to iTunes and its own site for clips of its shows, NBC announced yesterday it is going to partner with YouTube, the consumer-powered online video site that largely propelled the “Lazy Sunday” rap to a cultural phenomenon.
Via InformationWeek:
Under the agreement, the TV network would create an official NBC channel on YouTube that would include a “Fall Preview” area. In addition, the channel would be used to promote other programming, such as “Saturday Night Live,” “The Office,” and “The Tonight Show with Jay Leno.”
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