NBC Explains Decision To Air VT Killer Video


STATEMENT FROM NBC NEWS

The pain suffered by the Virginia Tech community and indeed the entire country is immeasurable.

Upon receiving the materials from Cho Seung-Hui, NBC News took careful consideration in determining how the information should be distributed. We did not rush the material onto air, but instead consulted with local authorities, who have since publicly acknowledged our appropriate handling of the matter. Beginning this morning, we have limited our usage of the video across NBC News, including MSNBC, to no more than 10 percent of our airtime.

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