Lewis Dvorkin has an intriguing follow-up to last week’s David Carr article about the increasing role being played on the Web by native advertising, for which he was interviewed. The Forbes chief product officer shares a bunch of Forbes Web stats, but it’s the graphic below that really caught FishbowlNY’s attention:
Not only has Forbes‘ digital audience grown by leaps and bounds over the past few years with Dvorkin nurturing an ever-expanding blog network. More recently, per the Alliance for Audited Media (AAM) figures above, newsstand sales have increased 17.5% in the first half of 2013 as compared to the same period a year ago.
When Forbes subscription sales are added in, the 2013 stats are not quite as spectacular. But there’s no doubt the publication remains at the vanguard of successfully figuring out “the media equation in an era when anyone can publish anytime — no trucks, planes or satellites required.”