Hats off to the social media team at National Geographic. The @natgeo Instagram account has more than 17 million followers and more than one billion likes. Those numbers make National Geographic the most followed non-celebrity Instagram account and the only media brand among Instagram’s top 20 accounts.
Obviously National Geographic has a huge advantage over other media companies. It can post stunning, up-close shots of lions, while other brands are stuck showing off their latest print cover. It’s definitely hard to compare, but at least the National Geographic team knows that.
“One
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