NASA Adjusts Its Hollywood M.O.
These are turbulent times for NASA, with the Space Shuttle program mothballed and Russian transit being used to ferry U.S. astronauts to orbiting accommodations. But per a fun piece in the LA Times today by Rebecca Keegan, the government agency continues to evaluate Hollywood PR opportunities one goofy project at a time.
According to Keegan, NASA was all over Transformers: Dark Side of Moon but is less married to the Weinstein Co’s faux doc Apollo 18. There’s also this fascinating little tidbit, about an outreach conducted by NASA in LA late last year:
In December, the agency’s Jet Propulsion Laboratory in La Cañada Flintridge hosted a workshop for filmmakers called NASA 101, in which astronauts and scientists addressed producers and screenwriters on subjects such as robotics, astrobiology and Mars.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in