Naming Options for Eli Broad's New Los Angeles Museum

Now that it’s official that Eli Broad‘s new museum is going to be in downtown Los Angeles and Diller Scofidio + Renfro is going to build it for him, we can stop complaining about its two year long tease. But now we have to start thinking about the next question: what is Broad going to call the place? He already has the Broad Art Foundation, the Broad Contemporary Art Museum at the LACMA, the Broad Art Center at UCLA, and Zaha Hadid‘s under