Name a Planet! Spacey Startup Uwingu Creating ‘Baby Book of Planet Names’

This week a team of sharp-eyed astrophysicists announced their discovery of a new planet: a young, cold, and roguish type that refuses to orbit any star. They’ve named the sunless planet…CFBDSIR2149. While this is an improvement over “Uranus,” it doesn’t exactly roll off the tongue. An astronomy- and space-focused startup is seeking to end this squandering of planet-naming opportunities with its first commercial project. Uwingu–“sky” in Swahili–is challenging the people of Earth to create a “baby book of planet names” for the 160 billion or more planets astronomers now estimate inhabit our galaxy, the Milky Way (cut to image of delicious candy bars).