Well that didn’t take long. The mystery of who/what is trying to buy Time Inc. from Time Warner has been solved. According to the Wall Street Journal, it’s Meredith, which mostly publishes women-centric magazines. Above is a video tour of the company’s offices.
The deal is still for Time Warner to keep Time, SI and Fortune, so we still don’t know the solution to the other puzzling question: Why is Time Warner going to part with People, its most profitable title? But the fact that the buyer is Meredith does make things a little clearer. Meredith, knowing that its audience is mostly female, is probably insisting that this deal includes People.
That’s just a guess, but we’re sure as the days go by more details will emerge, so we’ll keep you posted. For now, we’re going to ask Professor Plum his thoughts on the mystery. Last we saw he was in the kitchen with a rope.