VMA Ratings May Contain Message for Globes, Oscars
Last year, with Chelsea Handler on board, the MTV Video Music Awards notched their best ratings since 2002. This past weekend, with no one hosting, the show recorded its best ratings ever.
So let’s perhaps forget the notion of Ben Stiller for the Oscars or the idea of a second encore for Ricky Gervais with the Globes. At this fractured, social media-driven juncture, when everyone on Twitter is a wise-cracking comedian, the best option may well be to dispense with the idea of awards show hosts altogether.
Preliminary ratings for the 2011 VMAs reconfirm that viewers don’t need a host to enjoy the outfits, celebs, speeches and performances.
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