MPA Digital Conference: Facebook CRO 'Newspaper Industry Has Been Pretty Forward-Leaning'

In discussing media properties that have taken advantage of Facebook’s applications at today’s MPA Digital Conference Keynote Q&A with David Kirkpatrick, Fortune‘s senior editor, Internet & technology, Owen Van Natta, Facebook’s chief revenue officer, said “the newspaper industry has been pretty forward thinking,” citing The New York Times and The Wall Street Journal as prime examples.

Pressed by Van Natta for more media companies that have used the site effectively, he failed to think of any, saying, “I don’t have great examples of where magazines are taking advantage of it well.”

The key for magazines moving online, according to Van Natta, is for the brands to insert themselves in the dialog that’s already happening on Facebook.