‘Move the Narrative Forward’ with Multimedia


By Guest Comment

photo video

In today’s professional world, journos need multimedia skills. Whether it’s taking a good picture or shooting video, technical chops can really help you stand out as a job candidate.

In the latest Mediabistro feature, media pros share their advice for keeping things simple when picture-taking or filming:

To be safe, use a tripod to keep the camera steady, and also avoid zooms, pans and other unnecessary filming techniques. “When you’re in those types of situations when you are very shaky and [there are] lots of zooms, it makes the camera very noticeable,” says Charlie Castleman, in-house videographer for esd & associates, a full-service marketing and PR firm based in San Antonio, Texas. “And you shouldn’t have that; you should never know that there’s a camera there. You should be able to watch something and let the story move the narrative forward.”

For more on lighting and audio, read 6 Tips to Help You Take the Perfect Photo or Video.

Sherry Yuan

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