If Twitter can lead to book deals, it makes sense YouTube can lead to magazine launches. The latter is just what’s happening with Motor Trend. The 66-year-old publication is publishing a new magazine based on its popular YouTube series Roadkill.
Motor Trend launched Roadkill in 2012, and it has been a massive hit. According to The Wall Street Journal, the show gets roughly 3 million views an episode. As its name indicates, Roadkill features two dudes doing crazy things with all sorts of vehicles, like driving a tank over used cars, or slamming a car through a pile of trash cans.
The
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