Motor Trend to Launch Magazine Based on YouTube Series

Not the typical route.

If Twitter can lead to book deals, it makes sense YouTube can lead to magazine launches. The latter is just what’s happening with Motor Trend. The 66-year-old publication is publishing a new magazine based on its popular YouTube series Roadkill.

Motor Trend launched Roadkill in 2012, and it has been a massive hit. According to The Wall Street Journal, the show gets roughly 3 million views an episode. As its name indicates, Roadkill features two dudes doing crazy things with all sorts of vehicles, like driving a tank over used cars, or slamming a car through a pile of trash cans.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in