Motor Trend Debuts New TV-Style Programming on YouTube

Motor Trend parent company Source Interlink Media has launched a new YouTube channel. Though the channel bears Motor Trend‘s name, it will incorporate content from other SIM mags like Hot Rod, Motorcyclist, Lowrider, FourWheeler, Dirt Rider, Car Craft, Automobile and Import Tuner. SIM is producing eight new shows, including two 22-minute feature-length TV shows–Roadkill and Epic Drives.

“Automotive is an extremely popular category on YouTube,” says YouTube’s head of original programming Alex Carloss. “We’re excited to bring a company like Motor Trend to our platform where millions of fans around the world can tune in and watch some of their favorite Motor Trend content.”

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