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Faced with the potential loss this year of $250 million in revenue in the wake of September’s terror attacks, the Massachusetts Office of Travel & Tourism is scrambling to launch a campaign de signed to entice visitors back to the Bay State.
“Our message is, there’s never been a better time to book a Massachusetts getaway,” said Scott Mad den, svp/group ac count director at Bos ton’s CGN Marketing & Creative Services.
The campaign will initially consist of radio spots and Web banners that may break as soon as this week.
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