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NEW YORK Sprint Nextel has selected at least three shops to proceed in the pitch for its U.S. creative account: Goodby, Silverstein & Partners, Ogilvy & Mather and Young & Rubicam, the client has confirmed.
“And we’re continuing to explore other options,” said a client representative. “Another agency could emerge.”
Among those out of contention is the incumbent on business-directed ads: Publicis Groupe’s Publicis & Hal Riney in San Francisco, which partnered with sibling shop Saatchi & Saatchi in New York.
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