Dr. Oz fans rejoice! We now have more details on his magazine, which is being published by Hearst. The glossy is expected to hit newsstands in the first quarter of next year, followed by another issue shortly after that.
Initial numbers for the Dr. Oz title: 350,000 copies available on the newsstand, plus an additional 450,000 copies that are being shipped to people who subscribe to other Hearst brands. The target audience will be women who take medical advice from a man who tried to convince people that apple juice was poisonous and once dedicated an entire show to those who think gay people can be cured through reparative therapy.
“This is about a lifestyle,” Oz said in a statement about the forthcoming project. “Feeling great is the key to living well and this content will provide women with everything they need to feel inspired and live a long, healthy, joyful life.”
Everything they need! Sounds like one hell of a magazine.
No word on the title yet, but — and this is just a wild guess — we bet it’ll be called Dr. Oz Magazine.