More Companies Embrace the Slippery Slope of 'Consulting'

Dan Abrams caused a bit of a stir last month when he announced he was starting the media consulting firm Abrams Research, but lately it’s beginning to look as though he might just be at the forefront of a new trend. First off is a story from AdAge about the formation by NBC of a women’s “panel” comprised of such luminaries as Maria Bartiromo, Meredith Vieira, Tori Spelling, and Susan Lyne who have been brought together to offer “marketing and general business advice to NBC Universal and its clients on how to reach women.”