As fans of print (mainly magazines, but we’re New York Times subscribers too!), the above graph, via The Atlantic, is sort of disconcerting. As you can see, the amount of time we spend with print is way out of proportion with how many ad dollars the medium fetches. Meanwhile, digital engagement is almost 20 times higher than that of print, making it a much better bargain for advertisers.
And let’s not even mention TV. That format, quite simply, crushes everything else.
For further analyzation of the graph, head over to The Atlantic.