Monthly Mags' Ad Pages Have Worst 6 Months Ever
Magazine Industry Newsletter (min) started tracking magazine data in 1947, but thinks that last quarter’s 23.83 percent drop in ad pages and Q1’s 21.54 percent drop combined are worse than it must have been in the Great Depression.
June’s not looking much better, at 22.23 percent lower than June 2008, min reports.
Conde Nast Traveler, Dwell, Details, Harper’s Bazaar, Money, and other magazines targeting luxury advertisers did particularly poorly for June, but the ad slump isn’t limited to just these mags: Scientific American, Working Mother, and National Geographic Adventure were all hit particularly hard as well.
Yet Family Circle, Better Homes & Gardens, and Every Day with Rachael Ray posted double-digit increases in ad pages for June ’09 year-over-year.
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